Marketers are divided on the topic whether logos do have an overall impact on the increase of business in a company and the evolution from a simple product to a brand.
Most hold an opinion that logos are only important because it’s mandatory for every company to have one and they don’t have any influence on the company’s business or the branding overall. Rather than focusing on logos, it should be the product and its features which have to be improved and nurtured. Others, however, think otherwise. They’re convinced that a logo is the first step towards creating a superior brand image because a logo conveys a number of messages and that gives the company an identity.
With identity getting formed the consumer can easily relate the solutions they’re looking for and develop a bond with the company. To put this conflict to rest let’s find out the logo story of these 5 top brands and how much do they owe their success to logos: